This depends on your business goals. Each social media platform has its own perks: Instagram: Increase web traffic Build a community of followers A picture is worth a thousand words Any size of business can benefit Shoppable posts Create stories Partner with influencers Hashtags increase engagement Easy access More engaged [...]
This depends on your business goals and your budget. The initial consult is free, but the cost after will depend on the following aspects; Planning and strategising Number of social media platforms Number of posts (per week) Content creation Reporting Commenting and page interaction Strategic engagement (likes, posts, follows on other accounts) Account monitoring
Pay Per Click is a form of digital marketing. It is a term used to describe a business paying another website (or search engine) to advertise their business. They then pay the business that is hosting their advertisement for each click that their advertisement receives, and of course, the advertisement links through to their own [...]
Depending on the industry you are in, can determine the amount each click will cost you. This can be a big decider for your overall spend. There is no way to determine click cost or ideal budget without knowing more about your business. But what we can tell you, is that each click tends to [...]
Whilst you are setting up your Google Advertising, Google will provide you with a list of keywords after scouring your website for common terms. However, you can also choose your own. This is important as Google doesn't know your business as well as you do - so you need to control your client search results.
Every website is different. The cost of a website depends on how many pages are required, how much content needs to be created, how many plugins need to be added, does graphic design work need to be done, do we need professional photos taken and so on and so on. But please don't be disheartened. [...]
Our favourite weapon of choice for a new website build is WordPress.com. We have worked with a number of different platforms, and will continue to do so, but we can't go past the usability and easy navigation of WordPress. WordPress is a platform that anyone can learn to use and we like to educate our [...]
Search Engine Optimisation (SEO) is the process of optimising your website to appear higher in search engine results. Search Engine Marketing (SEM) refers to the process of paying for a top position in search results.
This is a discussion we will need to have to see what works best for your business in your targeted area. SEO is important to rank organically on search engines whereas SEM allows you to pay for the top ranking positions. If your businesses market is heavily diluted (typically for plumbers, dentists, physiotherapists) then you [...]
What I am about to say might break your heart a little, but here it goes... No one, I repeat - NO ONE - can guarantee a page 1 Google ranking WITHOUT paying for it. There is a difference between organically ranking on page 1 of a Google search and paying to be one page [...]