When it comes to tracking search engine optimisation (SEO), there are a few reliable methods we use:

  • First, tracking the movement of the business in live searches on Google (i.e. typing a keyword into Google and counting the listings until we find your website)
  • Using external sites such as SEM Rush and the Google Search Console to track movement in the total number of keywords and their ranking.
  • Using Google Analytics. If you are ranking higher in Google searches you will see an increase in the amount of traffic to your website. Google Analytics tracks the visits to your website and can track which pages are gaining more traction and how long people are spending on each page – extremely useful information!