This depends on your business goals. Each social media platform has its own perks:

Instagram:

  • Increase web traffic
  • Build a community of followers
  • A picture is worth a thousand words
  • Any size of business can benefit
  • Shoppable posts
  • Create stories
  • Partner with influencers
  • Hashtags increase engagement
  • Easy access
  • More engaged audience
  • Create ads
  • Sync with Facebook
  • Analytics

Facebook:

  • Create a community
  • Insights – post and page statistics – likes, shares, engagement
  • Low marketing expense
  • Targeted audiences
  • Build brand awareness and loyalty
  • Feedback and reviews
  • Competitions and promotions
  • Drive traffic to your website
  • Generate leads and sales
  • Share news and events

Twitter:

  • Conversations
  • Links
  • Competitions
  • News
  • Large audience