Search Engine Optimisation (SEO) is the process of optimising your website to appear higher in search engine results. Search Engine Marketing (SEM) refers to the process of paying for a top position in search results.
This is a discussion we will need to have to see what works best for your business in your targeted area. SEO is important to rank organically on search engines whereas SEM allows you to pay for the top ranking positions. If your businesses market is heavily diluted (typically for plumbers, dentists, physiotherapists) then you [...]
What I am about to say might break your heart a little, but here it goes... No one, I repeat - NO ONE - can guarantee a page 1 Google ranking WITHOUT paying for it. There is a difference between organically ranking on page 1 of a Google search and paying to be one page [...]
When it comes to tracking search engine optimisation (SEO), there are a few reliable methods we use: First, tracking the movement of the business in live searches on Google (i.e. typing a keyword into Google and counting the listings until we find your website) Using external sites such as SEM Rush and the Google Search [...]