Google Analytics is one of the most popular digital analytics software available today. And why shouldn’t it be? The reports that you can pull from your Google Analytics page can drive your entire digital strategy. Google Analytics allows you to analyse the visitors behaviour on your website. This software allows you to see not only how many people visit your website, but also what they are viewing, how long they stay on each page, what links they click through to and in what order, which page is more popular, how many clicks are made before they make contact and so on. The list is endless for the information Google Analytics can provide.
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