Pay Per Click – Google Adwords – Search Engine Marketing – Paid Google Ads
Are all names given to the Google Paid Advertising platform. Simply put it is where you pay per click to appear on page one of Google. When someone clicks on you it takes away a dollar value from your monthly budget.
What is Google Adwords?
Google AdWords is paid Google advertising that allows you to appear on page 1 of google either in the top 4 spots or the bottom 3 spots. It is a cost per click system where each time someone clicks on your ad money is deducted from your budget. Once your daily budget is used you will stop appearing, so it is recommended that you have a decent sized budget but are also doing other forms of advertising such as Search Engine Optimisation.
How does Google Adwords work?
Google AdWords or Search Engine Marketing works in a simple yet complicated way. When you do a search Google takes a lot of things into consideration when giving your ad a ranking. Such as quality of the website, keywords you have chosen, the budget you have, as well as several other more complicated features.
Where do you appear on Google?
Google Adwords or Pay Per Click is a complex algorithm that shows your website on a Google search. As mentioned above it is an auction system that takes your website and other websites into account. Along with your keywords and budget. Once it has done this it will show you in either the top 4 positions of the bottom 3 positions. The screenshots below will help to demonstrate the possible positions visually for you.
Why should you do Google Adwords?
It can be very hard to get organic rankings in all keywords that apply to your business. Therefore you can use Google Adwords or Search Engine marketing to fill in the gaps that your website has. It also allows you to appear higher on thousands of searches than you usually would. Google Adwords is a numbers game, and by making sure you pick the right keywords and have a great converting website will help your cause.
Why Should You Do Your Pay Per Click Advertising With Us?
- Over 8 years of experience running AdWords campaigns for nearly every type of business
- We have one of the lowest management fees in Adelaide – Yellow Pages – Reach Local will charge anywhere from 30% to 45% we will only charge 10 to 20%. Allowing more of your budget to actually go to your keyword budget on Google.
- This has allowed us to get double and in some cases triple the results as the so-called big business experts.